SendGrid Ads dramatically simplifies the process of creating your display ads. For each ad channel you want to advertise, SendGrid Ads walks you through each element of the ad.

SendGrid Ads dynamically updates the preview of how your ad will appear, saving you time when creating your perfect ad.

There a few high-level guidelines to think about while creating your ad:

  1. Make sure your ad is relevant to your audience and the website you’re directing them to.
  2. Avoid gratuitous use of numbers and punctuation.
  3. Avoid controversial content.

Daily Budget

Set how much you would like to spend per day on this channel for this ad. For more information on what to think about setting a budget, see this Knowledge Center article.

Link URL

Enter the website you want the ad to drive people to. If you have UTM parameters, you can include them in the Link URL.

Text

This is the primary section for your ad copy. Enter a brief statement on why someone should click on your ad.

We recommend a limit of 125 characters in the Text field. Going over will result in the text being truncated. There is a limit of 125 character in the Text on Facebook ads.

Headline

The headline is displayed in a larger font, below your image. Enter an eye-catching headline to grab your audience’s attention. 

We recommend a limit of 25 characters in the Headline field. Going over will result in the text being truncated.

Description

The description appears below the headline in a smaller font. Use this section to expand on your headline.

We recommend a limit of 30 characters in the Text field. Going over will result in the text being truncated.

Image

Your image is one of the most important elements of your ad, as it is what most customers will notice first. Use the image to begin to tell the story in your ad.

SendGrid Ads will dynamically resize your image to fit the ad space, but the recommended size is an image ratio of 1.91:1 and a recommended resolution of 1200x628 pixels for Facebook ads.

Avoid using text on your image as this reduces ad effectiveness. Images with text occupying over 20% of the image will be flagged by Facebook for review and potentially rejected.

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